Sack's Distillery in Beaver Creek Valley!

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Ein „Moonshiner“ trifft auf Beaver Creek Valley

When you enter Beaver Creek Valley through the large wooden gate, you are immersed into another world. A sheriff stands on the porch overlooking the terrain, a cowboy heads to the chuck wagon to secure his portion of the freshly made stew that was just simmering over the campfire. In the background, you can hear the blacksmith working an iron and a banjo player plays his lonely song.

You get the impression that you are right in the midst of the Wild West, which has apparently come back to life - thanks to the performers who have taken on this historical period and authentically portray their roles here in Beaver Creek Valley!

But they are not the only ones living a dream in Beaver Creek Valley - others have the idea to use this scenery for themselves and their ideas, too!

So auch ein „Moonshiner“ aus dem Umland, der an uns herantrat, um in Beaver Creek Valley etwas außergewöhnliches anzustoßen.

Beaver Creek Valley is like a western movie set where all the performers can re-live their dreams in a historically accurate way.

How a Gin Enthusiast Came to Beaver Creek Valley

And as it happens in the film business, this would have to be done very soon, of course, since the spot was also to be distributed very quickly. The shooting date was therefore set for January 2022.

Robert's client at that time was the operator of a distillery from the Fichtelgebirge, whose tradition dates back to 1864:
Marcel Völkel fromSack's Distillery in Weissenstadt

The owner and manager of Sack's Distillery in Weißenstadt - Marcel Völkel

Marcel wandte sich an die Panorama Videoproduktion, da seine neue Gin-Kreation „Outlaw“ aus der Reihe der „Illegal Gins“ in einem Werbefilm dargestellt werden sollte.

Als Gin-Liebhaber, war das bereits Marcels dritte Gin-Kreation, neben den bereits erschienenen Sorten „Bandit“ – mit echter Vanille aus Madagaskar – und dem „Rebel“ – einem kulinarischen Feuerwerk aus Waldmeister und Zitrone.

Marcel describes the Outlaw gin as follows:

An Outlaw does not abide by any laws. Especially not the Illegal Gin "OUTLAW", which simply disregards the rules of mass production and mass taste. He knows only a fine individual taste. Be curious about a unique gin pleasure. Real gin impresses with a pure and rounded touch of juniper. Therefore, this unfiltered gin from our distillery contains only fresh and natural ingredients.

Die Namen sind natürlich sehr passend für das „Western-Genre“, weswegen wir uns gerne dazu bereit erklärten, bei der Produktion des Werbespots mitzuwirken. Zudem gefiel uns die Idee, ein regional ansässiges Geschäft zu unterstützen.

Wir putzten uns also heraus, polierten die Revolver und machten uns startklar für einen spannenden Drehtag am Set: „Beaver Creek Valley“!

Cast and Plot: The Actors and Storyline of the Commercial

Der „Outlaw-Boss M.J. Mornigstar“ sitzt im Gefängnis von Beaver Creek Valley ein. „Zach“, sein engster Vertrauter, beschließt eines Nachts seinen Boss zu befreien. Doch kommt er an den wachsamen Augen des U.S. Marshals „Chet McCay“ vorbei, ohne in eine Schießerei zu geraten?

Pictures of the movie

It's hard to believe that behind a 30-second commercial, there's a whole day's work.

Here are a few impressions of the shooting day:

The Shooting Procedure on Set: Beaver Creek Valley in January

First, every single scene was discussed with the protagonists before shooting began. You can certainly imagine that not everything goes as our cameraman would have liked. It happened that a scene had to be repeated many times. For example, the light or the setting didn't fit, there were things in the picture that didn't belong there, the movements were too impetuous or too awkward, and there were smiles where a serious expression was desired.

In addition, the camera had to be rebuilt for each new shot, whether outdoors or indoors.

For the final scenes, we had to wait for evening to capture the campfire setting properly and authentically.

It all happened on Sunday, January 23, 2022. It was a typical winter day for our area; it was freezing cold, wet and the terrain accordingly muddy. But it was magnificent and we are glad we were there!

Such an interesting and exciting day is not experienced too often. Despite the wetness and cold, the shoot with Sack's Distillery was great fun. In the end, we drove home in the middle of the night - frozen to the bone - but satisfied with the result.

Profile - Marcel Völkel - Sack's Distillery Weissenstadt

On Instagram and Facebook Marcel shares news and updates about the distillery!

Besides M.J. is guitarist and founder of the post-apocalyptic metal band Wasteland Clan

Zach Volcanic - aka Andreas Niemczyk
In his professional life he is a mechanical engineer and material scientist, in his spare time he is the bass player of the post-apocalyptic metal band "Wasteland Clan".

With Sack's Distille we had another highlight in 2022: The tasting of authentic cocktails straight out of the Wild West!

The Beaver Creek Pioneer will be reporting on this shortly!

Chet McCay – Beaver Creek Pioneer